Large enterprises and SMEs mainly consider drag & drop app builder software, especially cloud-based application, in order to improve their methods and maintain reliability and uniformity in enterprise content, thereby improving the efficiency in different business process workflows. The region is at the forefront in deploying mobile apps, which are well organized and efficient in digital document transfer and collaboration among globally diverse employees or locations. Increasing mobile penetration and rising internet usage have increased the generation of digital data and documents. In addition, this region has been enormously responsive toward implementing the latest technological advancements, such as integration of Information technologies with mobile and cloud technologies with software development.

The US and Canada have heavily invested in research and development activities, which is subsequently leading to the development of advanced and innovative technologies. North America accounted for the largest revenue-contributing region in the global drag & drop app builder software, with the US leading the market share, followed by Canada and Mexico. However, numerous small & medium market players present in various region and countries continue to provide competitively priced solutions especially among the Asian and European countries. For instance, app builder platform from a few players such as Salesforce, Zoho Corporation, Appy Pie, Bizness Apps, and Builderfire led the global market for drag & drop app builder software solutions. Factors such as notable customer base, geographical reach, efficient platform and product popularity contribute significantly in their strong business presence in the global market. However, selected market players with strong and robust app builder platforms with dynamic tools for creating user friendly apps continue to dominate the global market with their strong competitive positioning.

The global drag & drop app builder software market is highly fragmented owing to significant presence of regional market players across several countries.

Drag and drop app development